Post by account_disabled on Mar 9, 2024 5:49:49 GMT
What has been said is valid, in fact, for all existing digital strategies and tools, from the aforementioned DEM campaigns to SMS ones, from co-registration to native adv to social campaigns. Here then comes into play a magic word, transversal for all digital sectors and which will be the central theme of this article: segmentation. In support of this strategy there is an interesting study by the company Optimove , which highlighted how sending a newsletter to the entire list of its database gives a lower average gain compared to a series of personalized emails sent based on various categories (€25 versus €36 ed.), all taken from the same database.
Having said that, let's now see what the four main Hong Kong Telegram Number Data macro-areas of segmentation are: - Demographic - Geographic - Psychographic - Behavioral Each of these areas can be further divided into micro-areas, which allow us to go even deeper into user research perfect for you or your client. Let's find out them in detail. Demographic area - Age - Gender - Income - Level of education - Social status - Family - Occupation Geographic area - Region - City - Density - Language - Climate - Population Psychographic area - Lifestyle - Personality - Activities, interests, opinions - Habits - Values - Concerns Behavioral area - Benefits sought - Purchase frequency - Various types of intent - Engagement - User status - Buyer Stage - Life Cycle Stage Once this data has been collected, combining it together will allow you to achieve even more precise segmentation; Furthermore, this allows you to create specific groups of Marketing Personas .
But it doesn't end there, there is still one aspect to consider: are all users the same ? Absolutely not. A good marketer must be able to distinguish the users/customers to focus on , in short, those who have shown a real interest in our brand, from those who have not shown any involvement. In fact, it is towards the first category that we must direct our attention and create ad hoc campaigns, so as to increase engagement and, consequently, conversion. Segmentation in digital: how to recognize quality users There are also some indicators that can help us understand which quality users are, certainly to be taken into consideration and, as mentioned before, to which a lot of our energy should be dedicated.
Having said that, let's now see what the four main Hong Kong Telegram Number Data macro-areas of segmentation are: - Demographic - Geographic - Psychographic - Behavioral Each of these areas can be further divided into micro-areas, which allow us to go even deeper into user research perfect for you or your client. Let's find out them in detail. Demographic area - Age - Gender - Income - Level of education - Social status - Family - Occupation Geographic area - Region - City - Density - Language - Climate - Population Psychographic area - Lifestyle - Personality - Activities, interests, opinions - Habits - Values - Concerns Behavioral area - Benefits sought - Purchase frequency - Various types of intent - Engagement - User status - Buyer Stage - Life Cycle Stage Once this data has been collected, combining it together will allow you to achieve even more precise segmentation; Furthermore, this allows you to create specific groups of Marketing Personas .
But it doesn't end there, there is still one aspect to consider: are all users the same ? Absolutely not. A good marketer must be able to distinguish the users/customers to focus on , in short, those who have shown a real interest in our brand, from those who have not shown any involvement. In fact, it is towards the first category that we must direct our attention and create ad hoc campaigns, so as to increase engagement and, consequently, conversion. Segmentation in digital: how to recognize quality users There are also some indicators that can help us understand which quality users are, certainly to be taken into consideration and, as mentioned before, to which a lot of our energy should be dedicated.