Post by account_disabled on Mar 7, 2024 8:34:54 GMT
On the threshold of 2022 it is almost obvious to reiterate the importance that social networks have in our lives. In fact, the data describes how much these platforms are now part of the everyday life of the vast majority of us: according to the Global Digital Report 2021 published by We Are Social and Hootsuite, there are 41 million Italians registered with at least one social network , well over half the population. A figure that continues to grow (+6% compared to 2020) and which can no longer be ignored by companies, whether small or large: if yesterday social brand awareness was a plus, today it is a necessity that can no longer be postponed . But which channels to adopt? Let's take a quick overview of the main media.
Facebook, the King of social networks Years pass and competitors increase, but Germany Phone Number Facebook remains the most used social network in Italy , with around 31 million members in our country. This data alone would be enough to justify its monitoring by companies: creating social brand awareness on Zuckerberg's platform effectively means communicating with half of Italians, a very precious sounding board for any entrepreneur. Even the tools made available by the site, such as the Business Manager , have achieved more and more improvements over time, supporting marketers in targeting increasingly precise targets who are truly interested in their content. Not only that, the total independence between personal profiles and company pages allows the creation of a social brand awareness strategy even if there are no Key People present to actively support it.
Social brand awareness: Tips per Facebook Precisely because of its size and its "generalist" nature, Facebook is also the social network in which the competition is fiercest. Don't be discouraged if at the beginning you struggle to grow your page and get few interactions, but take the opportunity to learn how to use the Business Manager : it is a constantly updated tool that can help you a lot in creating a social brand awareness plan, as well as being useful if you also want to open an Instagram channel! LinkedIn, the business network If Facebook is the most used social network, when it comes to business activities the first to come to mind is LinkedIn : the Microsoft-owned platform today has around 15 million members in Italy . If at this juncture it is undoubtedly far from the possibilities offered by Facebook, LinkedIn can boast other great advantages, first of all the fact of being specifically a social network dedicated to the world of work .
Facebook, the King of social networks Years pass and competitors increase, but Germany Phone Number Facebook remains the most used social network in Italy , with around 31 million members in our country. This data alone would be enough to justify its monitoring by companies: creating social brand awareness on Zuckerberg's platform effectively means communicating with half of Italians, a very precious sounding board for any entrepreneur. Even the tools made available by the site, such as the Business Manager , have achieved more and more improvements over time, supporting marketers in targeting increasingly precise targets who are truly interested in their content. Not only that, the total independence between personal profiles and company pages allows the creation of a social brand awareness strategy even if there are no Key People present to actively support it.
Social brand awareness: Tips per Facebook Precisely because of its size and its "generalist" nature, Facebook is also the social network in which the competition is fiercest. Don't be discouraged if at the beginning you struggle to grow your page and get few interactions, but take the opportunity to learn how to use the Business Manager : it is a constantly updated tool that can help you a lot in creating a social brand awareness plan, as well as being useful if you also want to open an Instagram channel! LinkedIn, the business network If Facebook is the most used social network, when it comes to business activities the first to come to mind is LinkedIn : the Microsoft-owned platform today has around 15 million members in Italy . If at this juncture it is undoubtedly far from the possibilities offered by Facebook, LinkedIn can boast other great advantages, first of all the fact of being specifically a social network dedicated to the world of work .